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How to Turn Your Website Into a Lead-Generation Machine
Your website is more than an online business card for your company: When used properly, it can be your most powerful tool for capturing the contact details of prospective clients and customers. If...
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How to Find Cheap (or Free) Help with Website Design
Does your business website exude professionalism and trustworthiness? If it doesn’t, your online presence can do more harm than good. Fortunately, whipping your site into shape doesn’t have to be a...
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5 Tips for Building a Professional Website on the Cheap
You need a website for your business, but you don’t have $10,000 to pay an agency to create a slick site for you. No problem. Here are five tips for building a professional-looking website on the...
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5 Tips for Legally Sourcing Photos and Art for Your Website
When you’re creating content for your company blog or website, including an image or two can help liven up your copy. But if you’re not careful about sourcing your photos and stock art, you could risk...
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4 Steps to Quickly Create a Cyber Monday Marketing Campaign
Cyber Monday can be as much of a boon to online merchants as Black Friday is to traditional ones. Small businesses that sell goods and services via the web can boost their sales and exposure by...
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How to Revitalize the ‘About’ Page on Your Website
Before customers buy anything from your small business, they may want to know more about it and you — perhaps so they can determine whether or not they think your operation is trustworthy. This gives...
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In the Trenches: Changing Our Services
Last month, I wrote about how the lines between some of our services have begun to blur. Since then, I’ve been working to redesign how we present our offers, so that they’re completely clear. This has...
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3 Pillars of Effective Marketing
Marketing can be a complex endeavor, but it’s essential to small-business success. You can cut to the bone with a meat-ax if you focus on just three pillars of effective marketing. 1. Know Why You’re...
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How to Make Your Small Business Look Bigger
Perception is reality, as the old expression goes. People trust big brands because they perceive them to be more successful and to offer greater value than smaller ones. But even the tiniest of...
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6 Tips for Protecting and Defending Your Online Content
Posting valuable information on your company’s website or blog is a lot like leaving store merchandise out on the sidewalk. It might be good for attracting interest, but the free public access makes...
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